Yahoo!, Internet Search/Portal giant, has come together with classic sneaker brand, Pony, to create the Wear Purple Yahoo! x Pony sneaker. As part of Yahoo’s Celebrate Purple campaign, a campaign that Yahoo recently began which urges the public to celebrate the color Purple for it’s energy and creativity, and because it is Yahoo’s official color, Pony created the Purple Low pictured above. The Yahoo! x Pony Purple Low features a Purple Nubuck upper and a White Vulc sole.
The Yahoo! x Pony Purple Low is available now on the [Yahoo Start Wearing Purple website] in limited numbers for $54.
With a huge international tech giant like Yahoo! stepping into the limited sneaker scene, even if it is just for a second, we can truly see the power of sneakers on a global branding scale.
Larger Pic After the Jump