As 08.08.08 approaches, the target date LeBron has set for himself to become a worldwide media icon, Nike plans on penetrating other areas of sport culture with the LBJ23 brand. As part of this effort, Nike has set their sights on the casual lifestyle market with their upcoming Nike Zoom LeBron Low ST, a non-Basketball LeBron sneaker aimed at everyday casual wear. The first of these LB Low STs, the “Vegas” ST is set to release 3/6 in the NikeTown.com Member’s store. The “Vegas” STs feature a Canvas upper, a Leather wrapped midsole, and a Courduroy linning. In addition to the kix, Nike is set to release a carrying back alongside the kix as well. The “Vegas” ST Package will retail for $150.
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