With NBA All Star Weekend approaching, the House of Hoops by Foot Locker is set to open a pop up shop right in the middle of the action at Madison Square Garden. The 5,100 square-foot location will serve as an elevated stand-alone hub of all things Nike Basketball. The interior will feature powerful imagery to showcase the premium product and celebrate the spirit and history of the game and its most elite athletes. Consumers will experience an opening weekend of product releases, such as the Nike and Jordan Black History Month collections and activities focused around New York City basketball. The store’s product assortment will include a selection of exclusive and limited footwear, apparel, and accessories from Nike Basketball, Nike Sportswear, and Jordan Brand. The shop will offer a unique in-store customization center, allowing consumers to personalize a variety of Nike product, including: Air Force 1 (high, mid and low), Tech Fleece, T-shirts, and hats. Regular store hours of the pop-up shop are 10 a.m. – 11 p.m., seven days a week. Store hours may vary due to events, shoe releases, and launch days. Grand opening is Friday, 1/16.