20 Designs that Changed the Game: Nike Shox BB4

“The objective was for the technology itself to be the focal point — let it be the hero.”- Eric Avar

Sometimes imagination can be tethered by manufacturing limitation. Nike Shox was already a 20-year-old concept at the time of the BB4’s release. The idea was too ahead of the curve, necessitating foam that hadn’t been invented yet. It resurfaced at the tail end

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Nike Olympic Pack Online Release Moved to Tomorrow

Originally scheduled to release on 7/1, the Nike Olympic Pack release has officially been moved to tomorrow, 7/8. As a refresher, the pack features the “Olympic” Nike Air Force 180 ($130), the “Olympic” Nike Air More Uptempo ($160), the “Olympic” Nike Zoom Huarache 2K4 ($140), the “Olympic” Nike Shox BB4 ($150), the “Olympic” Nike Air Force 1 High ($145), and the “Olympic”

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