20 Designs that Changed the Game: Nike Shox BB4

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“The objective was for the technology itself to be the focal point — let it be the hero.”- Eric Avar

Sometimes imagination can be tethered by manufacturing limitation. Nike Shox was already a 20-year-old concept at the time of the BB4’s release. The idea was too ahead of the curve, necessitating foam that hadn’t been invented yet. It resurfaced at the tail end of the 1990s, piquing the interest of Eric Avar and the design team as a visually expressive technology with a significant performance value.

By letting those newly engineered Nike Shox do the talking, Eric knew that there was no point trying to downplay the sole on a shoe like the BB4. “I believe every shoe should have one bold, iconic expression to it. Sometimes you can get away with two. Any more than that and it gets too busy and you just don’t know where to focus, functionally or aesthetically.”

The Nike Shox BB4’s look was informed by its space age concept: a rocket and booster-like appearance was prepped for blastoff and served to amplify the explosive potential of the columns. The upper was designed for intergalactic exploration too, as Avar and the others at mission control researched astronaut apparel. “The upper was inspired from some space suits at the time. We kept it simple and understated, but modern with a slight iridescence and reflectivity.”

Vince Carter’s iconic dunk of death over a seven-footer while wearing a pair secured his legendary status and drove home the power of the Nike Shox system. Off he went into the stadium atmosphere and we had liftoff. You can’t synthesize that kind of moment, but maybe, just maybe, those columns gave him the confidence to pull off the ultimate “posterized” dunk.

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Nike Olympic Pack Online Release Moved to Tomorrow

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Originally scheduled to release on 7/1, the Nike Olympic Pack release has officially been moved to tomorrow, 7/8. As a refresher, the pack features the “Olympic” Nike Air Force 180 ($130), the “Olympic” Nike Air More Uptempo ($160), the “Olympic” Nike Zoom Huarache 2K4 ($140), the “Olympic” Nike Shox BB4 ($150), the “Olympic” Nike Air Force 1 High ($145), and the “Olympic” Nike Air Force 1 Low ($90).

The Pack will be available HERE on Nike Store on 7/8 starting at 12pm EST.

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Nike Shox BB4 Black Volt Release Date

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Nike Shox BB4 Black Volt Release Date Nike Shox BB4 Nike  sneaker news release dates

In addition to the Black/Volt Nike Air More Uptempo, Nike is also set to release the Black/Volt Nike Shox BB4. The Black/Volt Nike Shox BB4 features an almost fully blacked out colorway with subtle hits Volt on the tongue and in the Shox unit. The Black/Volt Nike Shox BB4 release date is set for July 15 (7/15) at a retail of $150.

Tech Info:
07/15/12 Nike Shox BB4 HOH

Hit the jump for more.

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Nike Shox BB4 Team USA Olympic Detailed Pictures

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Nike Shox BB4 Team USA Olympic Detailed Pictures Nike Shox BB4 Nike  sneaker news

While Nike is set to introduce a slew of new styles for the Summer Olympics in London, they are also set to pay homage to the past with a pack of iconic Olympic Team USA sneakers. As part of this pack, Nike is set to release the Olympic “Team USA” Nike Shox BB4. Made famous by a young Vince Carter for his dunk over (and through) Frederick Weis at the 2000 Summer Olympics in Sydney, the “Team USA” Nike Shox BB4 comes back in its OG form bearing a White leather and Obsidian nubuck upper, Metallic Silver trim, Red accents, and Obsidian Shox.

The Olympic “Team USA” Nike Shox BB4 release date is set for later this Summer. Hit the jump for more.

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