Located in Charlotte, North Carolina at 333 East Trade Street, the Time Warner Cable Arena is not only the home of the young and emerging Charlotte Bobcats, a team that had a very solid draft last night, it is also the home of the Charlotte Bobcats Team Store, a one of a kind Team Store that features a TWCA exclusive Jordan Brand retail experience. While every arena across the world has their own team store and their own team retail kiosks, the Charlotte Bobcats Team Store is on a completely different level as it is the only team store in the world that offers a retail experience that is directly influenced by the team’s owner, Michael Jordan and the Jordan Brand.
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After existing as a basic team store since the Bobcats touched down in Charlotte, the Charlotte Bobcats Team Store was officially fully Jordan Brand branded at the beginning of the 2010/2011 NBA season. Unlike many team stores, the Charlotte Bobcats Team store is a more intimate, boutique like experience with its dimly lit and product highlights spotlights. The space features Jordan Brand x Bobcats branding from the floor to ceiling including the Jumpman logo on everything from the wall to the product tables and illustrated murals of Jordan Brand team members.
The Bobcats Team store offers the run of Jordan Brand apparel and sneakers as well as Jordan Brand co-branded Bobcats gear that is not available anywhere else in the world. The Jordan Brand Bobcats gear is created through a very special deal with the NBA that allows Jordan Brand to create Jordan Brand branded gear with the official Bobcats NBA logo. The Jordan Brand x Bobcats gear and accessories includes everything from t-shirts, to polos, to shorts, to headbands and everything in between. In addition to the Jordan Brand branded product, the Bobcats Team Store also stocks official NBA product including official Bobcats game day jerseys, shorts, and practice gear.
From a Jordan Brand sneaker standpoint, the Bobcats Team store does not maintain a live sneaker wall due to the fact that once the sneakers come in, they are gone before they have the time to sit. The Team Store does receive every major Jordan sneaker release in quantities that satisfies the burgeoning Charlotte based sneaker community and Bobcats fans. This includes past releases such as the Cool Grey XIs, the Bordeaux VIIs, and the True Blue IIIs and future releases including the upcoming White/Navy/Red Air Jordan Retro V. Due to the fact that the Bobcats organization is so tightly intertwined with the Jordan Brand, the Bobcats Team Store is able to offer one of a kind 360 degree retail experiences that are not available elsewhere. For example, for the Cool Grey Air Jordan Retro XI release, the Bobcats Team Store gave preferential line spots to the fans that attended the Bobcats home game a couple of days before the release, and, both DJ Augistin and Gerald Wallace were on hand at the release to meet and talk with fans as well as sign autographs. The Bobcats Team Store has also given away sneakers autographed by the man himself.
The Charlotte Bobcats Team Store is a one of a kind retail experience that any Basketball, Jordan Brand, and sneaker head can appreciate. The Bobcats Team Store is located in the Trade Street Plaza of the Time Warner Cable Center. Store hours are Mon-Fri from 11-6 and Sat from 10-5. The store is open throughout the calender year.
This article was put together with contributions from Andy Johnson including all pictures.