After working with Reebok for years now, the NFL has named Nike the official sponsor of the NFL starting in 2012. Though the Nike brand name is synonymous with several sports, the brand has not had a big presence in the NFL outside of it’s official sponsored athletes. Through this official sponsor deal, Nike will be providing all on field and on the sideline apparel to the NFL. With the NFL being such a huge league, this is a pretty big deal for Nike. Also, though I don’t know the specifics of the deal, this deal can spill over into the sneaker world with official NFL licensed/branded collabs. Time will tell.