In celebration of athlete competition in Beijing and its commitment to sports, Nike Sportswear launched today a dozen unique short term retail installations, ranging from a boutique on a boat in Paris and a store in a refurbished theatre in Los Angeles. These spaces are designed to give consumers a unique experience with the brand and to act as hubs for Nike in each respective city, mixing sports and the creative community.
The stores will stay open from 30-to-60 days and offer consumers a mix of Nike Sportswear product, all under one roof in unexpected locations. In Paris, the store is located on a boat moored in the Quai Henry IV. In London, a 290-square meter (3,000 square feet) space has been selected in the area where athletes will compete in 2012. In Los Angeles, Nike Sportswear will be located at The Montalbán, a historic theatre in Hollywood. These retail installations provide the world a sneak preview to the launch of the first stand-alone Nike Sportswear store at 21 Mercer Street in NY later this month, which launches with a special event on August 21st.
Nike is also launching Nikesportswear.com today, which for the first time, allows consumers to make purchases online. The site will be the digital home for Nike Sportswear, with new product offerings, updated news and facts, as well as local event notifications.