With the NBA All-Star Game 10 days away, many sneaker brands are preparing to capitalize on the worldwide media attention that the New Orleans All-Star extravaganza will surely receive. For decades now, the All-Star game has proven to be an extremely important brand power showcase. We can of course, thank Mr. Micheal Jordan for this as well.
New pics of Nike’s All-Star lineup recently hit the Net. Nike will utilize the All-Star game to showcase their newest Basketball footwear offerings which includes, the Nike Zoom BB II and the Air Flight Windmill. Nike athletes from the East (White/Blue) and the West (White/Gold) will be outfitted in uniform matching, reflective croc BB IIs or Windmills (except for those with signature sneakers e.g. Kobe, LeBron).
All of the footwear in this post is scheduled to release at select Nike accounts on Feb. 15th.
Images: abt via [NT]
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