Nike and LeBron James’ More Than a Game Tour made it’s way to Europe today stopping in Paris, France. During the tour stop, Wu “Nyno” Yue and Stephane “The Mayor” Ashpool gave James three uniquely designed pairs of Air Max LeBron VII shoes.
Nyno is a Paris-based freelance artist and animator. Born in Beijing in 1983, Nyno and his parents moved to Paris in 1991, where he has lived and studied ever since. He is famous for his incredibly fast drawing abilities. Additionally, Nyno often uses original Chinese ink for his drawings, which gives them a special touch. This year Nyno became one of the top three most active artists in the Paris scene.
Born and raised in Paris, Stephane Ashpool is the co-owner of ViDA9, a company that produces and choreographs high-fashion events. Ashpool is also the co-founder and Creative Director of the Pain O choKolat crew, an artists’ collective. He is the owner of the Pigalle store, a place to organize art openings and cultural happenings in the Ninth District neighborhood of Paris, where Ashpool grew up.
For their collaborative design of the three unique Nike Air Max LeBron VII pairs, the artists were inspired by Paris neighborhoods, particularly the city streets, lights and colors. They chose a color palette they feel truly represents LeBron: his theatrical way of playing is represented by the color red, with black symbolizing his elegance and green paying homage to his youth. The red and black are also symbolic of the Pigalle area and its dark alleyways and neon lights. The green represents the youthful energy of daily life in Paris. The artists used a mixture of media from a special velvet treatment to matte and gloss paints and pencil. The artists were also inspired by all six of LeBron’s personal credos.
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