On Friday August 7th Nike and LeBron officially unveiled the Nike Air Max LeBron VII in LeBron’s hometown of Akron, Ohio. MaZe of KixandtheCity.com was on hand at the Nike/LeBron Media Summit to take in the entire Nike/LeBron experience. KATC will have a lot more from the Summit and the LeBron VII in the upcoming days, but first, we’ll take a very detailed look at the Nike Air Max LeBron VII.
Designed by Nike Senior Designer Jason Petrie, the Nike Air Max LeBron VII marks a new era in Nike/LeBron as Petrie and Nike took LeBron’s line in a completely new direction. Previously known for it’s heavy weight and use of Nike Zoom, the Nike Air Max LeBron VII sheds several ounces through the use of Nike Flywire and for the first time in six years, the Nike LeBron VII features Max Air instead of Zoom.
Read on for a detailed breakdown of the technology in the Air Max LeBron VII as well detailed look that features over 20 pics.
The latest shoe in LeBron James’ signature collection, the Nike Air Max LeBron VII combines superior performance and luxurious style. It introduces Nike’s first basketball-specific Max Air 360 unit, with 80 percent more air than the previous full-length unit, providing maximum impact protection, stability and cushioned comfort. Nike designers have delivered a strong, durable shoe for ultimate performance.
The Nike Air Max LeBron VII Features:
-Flywire technology offers lightweight support and comfort
-Traditional laces with aluminum eyestay design detail at the top for durability and lock-down
-Cushioning in the collar for enhanced comfort around the ankle
-Mesh tongue and innersleeve for great breathability and a glove-like fit
-Stylish full-grain leather upper with patent leather detailing for durability and enhanced fit
-Rubber toe wrap-up for durability in a high-wear area and added protection for the front of your foot
-Basketball specific Max Air 360 unit for maximum impact protection, stability, and comfort
-Full-length Phylon midsole for lightweight cushioning and comfort
Thin full-length Cushlon footbed over the airbag for a comfortable ride
-Flex grooves for better articulation and flexibility (outsole)
-Solid rubber outsole with a modified herringbone pattern for excellent traction and durability
-Articulated internal heel pad helps lock in the ankle behind the Achilles and reduces irritation
The Nike Air Max LeBron VII is set to release in October for a retail of $160.