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Nike Air Max LeBron VII Beijing Artst Collaboration by Le Quiqui

As we mentioned earlier, Nike and LeBron James’ More than a Game Tour is in China this week and will hit several cities throughout the country including the capital city of Beijing. Continuing their Artist Series of More Than a Game Tour Nike Air Max LeBron VIIs, Nike linked up with local artist Le Quiqui to put his own touches on a White/White pair of LeBron VIIs. At a presentation that took place during the tour stop in Beijing, Le Quiqui gave James his pair of uniquely designed pair of Air Max LeBron VII shoes.

Le Quiqui was inspired by the idea of Old Beijing, which is the translation for LeBron’s nickname in China, “Lao Beijing”. The designer chose gold as the key color, which represents the sun’s power and the imperial heritage of the city. The Si He Courtyard on the shoe exemplifies Beijing’s unique architectural style in the traditional days of the city. The shape is exaggerated to spell out the letters LBJ.

Traditional Beijingese place proverbs on the gate pillars of their homes. The proverb in the design means “keep going, don’t stop”, which ties back to LeBron’s unstoppable and “bring everything” attitude on the court. The lion on the shoe represents the two stone lions that are frequently present in traditional Chinese architecture at the home gates to show prestige and status. The lion is also one of LeBron’s signature symbols.

“The eye at the back of the shoe is my good wish to LeBron…I wish for him to always have full visibility both on court and off court,” says Quiqui

Li Quiqui is 28-years-old and draws his inspiration from the Beijing’s art and street culture. His work includes Animation, Graphic Design, Graffiti and Skateboard Design.

Read on for more pics.

 

Nike Air Max LeBron VII Beijing Artst Collaboration by Le Quiqui

Nike Air Max LeBron VII Beijing Artst Collaboration by Le Quiqui

Nike Air Max LeBron VII Beijing Artst Collaboration by Le Quiqui

Nike Air Max LeBron VII Beijing Artst Collaboration by Le Quiqui

Nike Air Max LeBron VII Beijing Artst Collaboration by Le Quiqui

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