It is no secret that many NBA teams have been going through great lengths to woo LeBron James into signing with their team. Chicago though, tried a different approach, literally daring LeBron to fill the sneakers of the GOAT, Michael Jordan. Chicago is Michael Jordan’s City. The Bulls are Michael Jordan’s team. No matter where he goes, and no matter who plays for Chicago, Michael Jordan will always be the Chicago Bulls. If you happen to forget, the statue outside of the arena will remind you.
With all of this in mind, Chicago dared LeBron, challenged him, to live up to the legacy of Michael Jordan. The Leo Burnett ad agency presented LeBron with a boxed pair of Air Jordan Alpha 1s in the OG White/Red/Black colorway. The box reads, “You’re a King, but can you live up to a legend” and continues on to read, “Do you dare fill his shoes?”.
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