The LeBron James More Than a Game Tour officially invaded New York City yesterday, literally taking over Pier 36 on the South St. Seaport. The Tour attracted hundreds of LeBron fans to the area for an entire day of events and activities. The event featured an outdoor section and an indoor section.
The More Than a Game NYC outdoor section hosted a more relaxed atmosphere with a larger tent that served free food throughout the day, several food vendors, a VitaminWater stand that was giving away free VitaminWater all day, and an outdoor Basketball court that featured pick up games throughout the day. The indoor event housed the larger event and a LeBron/Basketball fans dream.
The More Than a Game NYC outdoor section played host to several stations including the Nike/LeBron heritage installation, an EA Sports gaming section fitted with NBA Live 2010, a NIKEiD station, a Nike Retail store, all of the More Than a Game Artist Series Nike Air Max LeBron VIIs, a Ballers Network indoor court, Scratch Academy DJ lessons, a shoe shining/sneaker whitening section, a Barbershop section for free cuts, a 5 on 5 full court game between NYC’s top AAU programs, a huge stage with onstage guests that included Fat Man Scoop, Angie Martinez, and DJ Webstar. The venue was comfortably packed with people trying out everything.
The real highlight of the show featured Kenny Smith hosting a panel discussion on the upcoming More Than a Game Film that featured Sian Cotton, Willie McGhee, Coach Dru Joyce, and of course LeBron James (more on this in Part II of the recap).
Shout outs: The Nike Basketball Family and Will Perkins from Nike Basketball East for bringing a tremendous event to NYC.
Stay tuned for Part II.
Read on for pics from the event.
DJ Clark Kent the father with son
DJCK Top, MaZe Bottom