Part III: As part of the NIKE Beijing 2008 Innovation Summit, NIKE officially unveiled their NIKE Hyperdunk Performance Basketball sneaker. Designed to be the most technologically advanced and superior Basketball sneaker ever created, the NIKE Hyperdunk features NIKE’s new [Lunar Foam] and [Flywire Technologies]. The Hyperdunk is positioned as the ultimate Basketball sneaker for the ultimate athlete and it will be the main sneaker worn by Nike Basketball teams and athletes during the Beijing 2008 Summer Olympics.
In Part III to this feature, Chris Aman, NIKE Olympics GM, breaks down the four year history of the design of the Hyperdunk from conception, through sketching, through production. Aman also breaks down the technology behind the Hyperdunk and why this technology is necessary for the evolution of the game of basketball and how the Hyperdunk is the ultimate sneaker for players like Kobe Bryant.
If you missed the first two parts, for Part 1, click [HERE] and for Part II, click [HERE]
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