KATC Video Feature: McFly Nike Hyperdunk Release at the House of Hoops by Foot Locker
Jul 12, 2008 | Comments 4
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Yesterday, on the eve of the "McFly" Nike Hyperdunk release, MaZe and KATC traveled to the House of Hoops by Foot Locker in Harlem to check out the scene. While there, MaZe spoke to, CJ, the first person in line, as well as, took a look at the rest of the line, and of course, the "McFly" Nike Hyperdunk.
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Filed Under: Daily Run • KATC Features • WKATC Large Video
MaZe is the founder of KixandtheCity.com. He has been rocking fresh sneakers since his teenage years in the early 90's. Now, his collection tallies somewhere near 500 pairs and includes everything from GRs, to QSs, to TZs, to 1 of 1s, to PEs, to Friends and Familys, and anything, and everything in between. His favorite sneaker of all time is the Air Jordan VIII. Beyond loving the physical sneaker, MaZe loves the culture behind it. When MaZe is not in front of the PC working on KATC, he's probably copping kix and making moves.
You can follow MaZe on Twitter at @MaZe1eR
First dude in line looks like a real humble cat.
Nice to hear that he's keeping them.
Deserves it.
2 1/2 days? dude is crashed out right now! man, congrats, bro. you deserve the hell outta them...and hang on to those kicks.
i was @ the undftd santa monica release and i got totally shafted. i was there for 12 hrs, i think the first cat was there for about 24 hrs. it was mad unorganized, peeps were cutting in line when kobe showed up an hour late in the delorean. twas a mess, no wristbands or anything, ridiculous. then they raffle off the last 10 pair, and of course, some people who show up 15 minutes prior win a pair.
i hear it was also a bad look @ NTLA when they were passing out wristbands. peeps were getting salty, cops were by every hour. heads had to sit on the marble cause i imagine the stuffy city of beverly hills would'nt allow chairs or the appearance of camping.
the hyperdunk mcfly hype has hit a critical mass, it's hitting every hipster blog, yahoo, wired mag, news outlet, you name it. i haven't seen this much hype since the titanium or the pigeon. i didn't see this one coming.
i don't know how i feel about it...it leaves a bad taste in my mouth. i'm addicted to sneakers but at the same time i feel like i need to grow up and leave this bullsh*t. these kicks have hit $1,900 on ebay. that is effin madness and makes me utterly sick.
Well put homie. I feel the exact same way, but I blame Nike. Economics, self interest, and supply and demand run the world. Like Ms Garrett said, it's a fact of f@cking life. It was obvious people would would go nuts for this shoe because everyone has been begging for a Mcfly influenced shoe for years. Nike been flopping hard on the fusions/bright *** colorways/etc., so to build their buzz back among sneaker heads they create MEGA SUPER HYPE by releasing like 50 of these total. ****'s disgusting. 2-stacks for a hyperdunk?! GTFOH. They invested alot in research and devel. for them so I guess they gotta make sure there's some hype associated with their flagship bball shoe. But trust, aint nobody buying a pair of HyDunks other than the Mcflys.
the rest of my comments were cutoff, i was saying:
people don’t get marketing. nike could have made more of these mcfly’s and they would have easily gotten consumed by all of us and would have made more money than doing a limited release…but by making them limited, it creates a buzz and hype that is utterly priceless. i wouldn’t call it genius but it’s pretty damn clever.
i’m banking that the nike marketing gurus didn’t even see this one coming. i’m will to bet that they are surprised at the level of success and buzz of this one.