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The Air Jordan XX8 took the sneaker world by storm yesterday after Jordan Brand officially unveiled the sneaker at a private event in New York City. A swift deviation from Air Jordan of the past when it comes to aesthetics, the Air Jordan XX8 does hold true to Jordan Brand’s core ethos of creating the best performance Basketball sneakers in the world. While at yesterday’s event, we caught up with Jordan Brand’s Josh Heard, co-designer of the Air Jordan XX8, to break down the deep technology behind the Air Jordan XX8. Check out the video below and remember to watch it in HD.


Direct Link to Video on Youtube


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