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KATC Video Feature: Jordan Brand Director of Footwear Gentry Humphrey PART III

*PART III* – In part III of this four part feature, MaZe and Gentry speak about the positioning and reasoning behind Jordan Brand’s more recent non-traditional colored Retros including Jordan Brand’s Lifestyle initiative, as well as, the positioning and reasoning behind Jordan Brand’s Fusion strategy including the Spiz’ke and the Nike Air Force 1 x Air Jordan Fusions.
This video has been added to the WKATC Playlist and can be watch by clicking on the playlist entry.
To watch a larger video, click [HERE]
To watch/share this video with YouTube, click [HERE]
For Part 1 to this feature, click [HERE]
For Part II to this feature, click [HERE]
The FINALE to this feature will be posted very soon, stay tuned.


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