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Gentry Humphrey on Jordan Brand and the Air Jordan XX3

Though the much anticipated Air Jordan XX3 has finally released, the physical Air Jordan XX3 is the product of over two decades of research, design, and deep history. Nicknamed the “Godfather of Jordan Footwear”, Gentry Humphrey has been an integral piece of this rich history, helping to shape and grow Jordan Brand’s footwear since the brand’s infancy.
During the Air Jordan XX3 Press Conference, Gentry took the stage to briefly detail Jordan Brand’s past, present, and future. Gentry took the audience through the impact of the Air Jordan 1, the Air Jordan III, and the Air Jordan XI, he touched on the growth and the focus of Jordan Brand footwear, and of course, explained how all of this relates to the creation of the potential culmination to the Air Jordan line, the Air Jordan XX3.
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