For the first time ever, Nike, through their partnership with the House of Hoops, will be releasing never before available, and often highly coveted, Player Exclusive Nike Basketball footwear. From High School special make ups to the PEs worn by the NBA’s elite, many of these often salivated over styles will be made available to the public, in extremely limited amounts, at the Harlem NYC House of Hoops.
Today, Nov. 19th, marks the official opening of the House of Hoops and the release of the “China” Nike Zoom LeBron V at the House of Hoops (a USA House of Hoops exclusive). Prior to the grand opening, KATC, and select media outlets, was invited to attend a private unveiling of House of Hoops. While at this unveiling, we got the chance to sit down and film Archie McEachern, the Nike Basketball Category Footwear Leader. In this KATC Video feature, Archie explains the mindset behind the House of Hoops exclusive PEs and unveils several of the upcoming styles.
To watch this video, click on the playlist entry in the WKATC Module, or, click [HERE] for a larger video.
To download this video in iTunes, click [HERE]
Discuss the KATC Video Feature with Archie McEachern by clicking the “Add/View Comments” button.