As part of the NIKE Beijing 2008 Innovation Summit, NIKE officially unveiled their NIKE Hyperdunk Performance Basketball sneaker. Designed to be the most technologically advanced and superior Basketball sneaker ever created, the NIKE Hyperdunk features NIKE’s new Lunar Foam and [Flywire Technologies]. The Hyperdunk is positioned as the ultimate Basketball sneaker for the ultimate athlete and it will be the main sneaker worn by Nike Basketball teams and athletes during the Beijing 2008 Summer Olympics.
The official NIKE Hyperdunk Unveiling consisted of three parts, an intro from NIKE CEO Mark Parker, an in depth look at the Hyperdunk from NIKE Olympics GM Chris Aman, and a Q&A session with NIKE Hyperdunk athlete, Kobe Bryant.
This is Part 1, several more parts to follow.
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