Last night, NIKE invited select media to come out to their NIKEiD Refresh Preview Event at NikeTown NY. This small and intimate NIKEiD Refresh preview served as an introduction to the new styles and materials that NIKEiD will offer in conjuntion with the Olympics. The theme of this round of NIKEiD updates is centered on Olympic Heros, each Hero represents a style and each Hero has their own material.
The breakdown is as follows:
Athlete: Asafa Powell
Style: NIKE Dunk HI/LO
Asafa will be wearing a cheetah print shoe with the colors of the Jamaican flag and charms that have meaning to them. NIKEiD has incorpated this cheetah print into the builder and it will be offered on the Dunk Hi and Lo only.
Athlete: Paula Radcliffe
Style: NIKE CORTEZ
There will be an option for a stylized version of the Union Jack that is similar to the shoe she plans to compete in.
Athlete: Liu Xiang
Style: Air max 90
There will be an option for a laser graphic inspired by him that is also featured on the NIKE Windrunner made specifically for him.
In addition to the Hero material options, the Olympic Medal metallics of Gold, Silver, and Bronze and new colors are now available as well.
The NIKEiD Studio is located on the 5th floor of NikeTown NY and is open to the public by appointment.
6 E 57th St
New York, NY 10022
More After the Jump