Nike Basketball has officially set up shop in the mecca of Summer hoops, Harlem, NYC, with their new Boulevard ICE Pop Up Shop. The Boulevard ICE Pop Up, located at 2490 Frederick Douglas Blvd., is a fully functioning Ice Shop complete with a wide array of ices from The Lemon King of Corona. The real treat though, lies behind the freezer of the Ice Shop, a fully functioning Nike Basketball retail and experience space. The Boulevard Ice retail space is the home of Team Nike experience and exclusive Nike Basketball product that is set to release throughout the Summer. The Team Nike experience comes in the form of exclusive customizable product, including Nike Elite shorts and T-shirts, and exclusive customization options. That Team Nike experience then also extends itself into the exclusive product which will include Hyperdunk 2011s, Hyperfuse 2011s, and Air Force 1s. The Team Nike product will feature an array exclusive special make-ups and the Borough Pack, a double pack of sneakers that will feature a borough specific AF1 and a borough specific Hyperfuse/Hyperdunk.
I will have more on the product in a second post. For now, take a tour of the Boulevard ICE shop [HERE ].