All-Star weekend is traditionally a big weekend for Jordan Brand. Not only does the brand officially release their newest Air Jordan, the weekend also marks the celebration of Michael Jordan’s Birthday which falls on the 17th of February.
This All-Star weekend, Jordan Brand celebrated the release of the Air Jordan 2010 and the 25th Anniversary of the Air Jordan line with the Jordan Brand 23/25 Experience in Victory Park Dallas. The Jordan Brand 23/25 Experience was an indoor walk through experience that served as a shrine to the 25 year history of the Jordan Brand culminating with the Air Jordan 2010. The space featured several installations including a history of the Air Jordan line, a huge display of the Air Jordan Silver Anniversary White Collection, several Air Jordan 2010 displays, and several interactive Air Jordan installations.
Click [HERE] for a trip through the Jordan Brand 23/25 Experience.