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KATC Feature: Christian DeBennedetto Breaks Down the adidas miCoach SPEED CELL

adidas officially unveiled their miCoach SPEED CELL today in New York City. The miCoach SPEED CELL is designed to monitor, evaluate and increase performance of athletes across multiple sports including soccer, football, basketball, tennis and running. The miCoach SPEED CELL sits inside a specially designed cavity in the outsole of adidas footwear to work seamlessly with the athlete’s equipment.

With the miCoach SPEED CELL, athletes of every level will be able to track their unique stats including average speed, maximum speed, number of sprints, distance at high intensity levels, steps and stride during play. The on-board memory then stores seven hours of an athlete’s metrics and wirelessly transmits the on-field performance data to their smartphone, tablet, PC or MAC.

In this video, Christian DiBenedetto, senior innovation director at adidas, breaks down the adidas miCoach SPEED CELL and explains how it will work when playing Basketball and in the adidas adiZero Rose 2.5.

Continue reading for the video.



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