As I mentioned late last week, Jordan Brand held their Jordan CP3.IV Media Summit/Official Unveiling on the 16th/17th in New Orleans. The Jordan CP3.IV Media Summit served as the official introduction of Chris Paul’s fourth signature sneaker with the Jordan Brand. Though the media summit was jam packed with events and activities, the stars of the show were Jason Mayden (who Skyped into the Summit from Stanford University), Chris Paul, and of course, the Jordan CP3.IV.
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The Jordan CP3.IV was designed through a collaborative process between Jason Mayden and Chris Paul. The driving idea behind the sneaker is quickness and the tag line for the sneaker is “quick can’t be caught”. The idea of being quick, as Chris Paul most definitely is, shows up throughout the design and technical aspects of the sneaker.
The Jordan CP3.IV features a very breathable and lightweight upper with a combination of perforated leather and breathable mesh. The breathable and light elements on the upper are combined with supportive elements including a reinforced and padded ankle, a plastic molded heel counter, and a rubber wrap around the bottom half of the foot to help prevent roll over. The midsole features Zoom Air in the heel and the outsole features Podulon banks that are placed in spots throughout the forefoot help the wearer make quicker cuts and stops. The outsole also features an outrigger at the lateral forefoot and medial heel. The traction pattern also creeps up into the medial forefoot which was designed to help CP maintain traction on the floor when performing his step back cross/jumper.
Aesthetically, the Jordan CP3.IV was inspired by robot toys from Tokyo, specifically, a Chris Paul robot that Jason Mayden designed and has produced as a Christmas gift for CP. The entire package is tied together with the Jumpman symbol on the side and CP’s logo on the tongue.
The Jordan CP3.IV is set to release during the Winter/Spring of 2010/2011.