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Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Earlier today, Jordan Brand officially unveiled the Jordan Fly Wade in Miami with the help of Mark Smith and Dwyane Wade. Based on the idea of being “Impossibly Lightweight”, the Jordan Fly Wade is the lightest Jordan Brand sneaker ever created while still managing to keep up with beating that D. Wade puts on his sneakers. The Jordan Fly Wade features Zoom Air in the forefoot and Max Air in the heel and a lockdown fit around the ankle and heel. The Jordan Fly Wade will also be the first signature Air Jordan sneaker to ever be made available on NIKEiD.

Click [HERE] for a full breakdown of the Jordan Fly Wade and for pictures from the event. Also, stay tuned for video from the event as well.

 

Technology Features:

Upper

Combination of lightweight synthetic leather and engineered textile on the upper provide lightweight support and stability for peak performance on the court
Perforations on the quarter panel enhance ventilation and breathability
Laminate TPU and no-sew construction provides lightweight support and durability
Internal 3/4 bootie construction for comfort
Asymmetrical Collar cut lower on the lateral side and higher on the medial side to allow for optimal support and range of motion in the ankle
Strategically placed notches along the eyestays allow flexibility and lock down the foot for a better fit

Midsole
External TPU midfoot shank plate provides torsional rigidity for quick cuts on the court
Full length Phylon midsole provides lightweight cushioning and a comfortable ride
Nike Zoom unit in the forefoot for lightweight and responsive cushioning
Max Air unit in the heel for maximum impact protection

Outsole
Elephant crackle pattern on the outsole provides excellent multidirectional traction on the court
Vertical flex grooves on the forefoot allows the foot to flex from side to side when making quick cuts
Rotational traction pattern on the medial forefoot for easy pivoting and multidirectional movement
Solid rubber outsole provides traction for a variety of surfaces

Design Elements
Classic Jordan elephant crackle pattern on the outsole
New Jordan DWade logo on the tongue
Solid rubber outsole for a unique look

The first two colorways of the JORDAN FLY WADE will be available in the U.S. on Thursday, May 5, 2011 and in China on Saturday, May 7, 2011 for a suggested retail price of $140. In addition, the JORDAN FLY WADE will be available for NikeiD customization on Sunday, May 29, 2011. The final two colorways will be available in June.

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

JJordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

Jordan Brand Officially Unveils the Jordan Fly Wade with Mark Smith and Dwyane Wade Part 1

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