In 2005, the Jordan World received it’s first taste of the Jordan Brand Lifestyle. With the release of the “Altitude” Air Jordan Retro XIII, Jordan Brand stepped off of the Basketball Court and into the daily lives of the Sneaker Connoisseur. Two years later, Jordan Lifestyle has taken the Jordan World by storm with LS footwear flying off of retail shelves. Though the LS line is now over two years old, many of the consumers that purchase Jordan LS footwear are unaware of the history and true concept behind Jordan LS. In this two part KixandtheCity.com Audio Feature, we sit down with Josiah Lake, Director of Footwear at the Jordan Brand, to discuss the past and present of Jordan Lifestyle.
To listen to this feature, click the “Click to Play” button in the WKATC Module to the right, or, click [HERE] and click the “Click to Play” button.
This Audio Feature is also downloadable in iTunes by clicking [HERE]
*The Follow up to Part I, Part II, is available [here]*