Earlier this week Jordan Brand held their Flight Forum on the Nike World Headquarter Campus in Beaverton, Oregon. The Flight Forum was a full day event that was designed to unveil and immerse attendees in Jordan Brand’s upcoming signature footwear for Chris Paul, Carmelo Anthony, and Dwyane Wade. Under the banner “Fly Around. Fly Through. Fly Over”, Jordan Brand gave attendees direct access to the footwear and the designers behind each of their upcoming flagship pieces.
The Dwyane Wade, or the “Fly Over”, portion of the Jordan Brand Flight Forum was hosted by Mark Smith, a legend at Nike and Jordan and the designer of the Jordan Fly Wade 2. Mark Broke down the entire Fly Wade 2 from a technical and aesthetic standpoint including the use of Hyperfuse and exposed mesh on the one-piece upper, the full length Lunarlon midsole, and the padded ankle. From an aesthetic standpoint, Mark spoke on how D. Wade loved the look of anodized finishes and sleek lines. Mark also broke down Wade’s new logo which serves four purposes, a “W” for Wade, a “3” for Wade’s number, and “M” for Miami, and an “E” for East Coast. During a sidebar that I had with Mark he explained how he and his team created over 400 revisions of the logo until they got something that Wade loved. Mark also told me that D. Wade was heavily involved in the design process of the Fly Wade 2, more so than the Fly Wade 1, and that Fly Wade 2 is much more tailored to Wade’s game.
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Jordan Fly Wade 2
CLEAR THE RUNWAY AND TAKE FLIGHT WITH THE IMPOSSIBLY LIGHTWEIGHT FLY WADE 2. ENGINEERED TO DWAYNE WADE’S HIGH-FLYING, GRAVITY DEFYING PLAY, THE FLY WADE 2 COMBINES HYPERFUSE CONSTRUCTION WITH AN ULTRA RESPONSIVE LUNARLON MIDSOLE RESULTING IN CHAMPIONSHIP CALIBER PERFORMANCE. BUILT FOR D WADE’S HIGH FLYING, ANTI-GRAVITY STYLE OF PLAY, THE FLY WADE 2 HELPS MAKE IMPOSSIBLE FADE-AWAYS AND HIGH FLYING DUNKS LOOK EFFORTLESS. ELEVATE YOUR GAME WITH THE FLY WADE 2 AND FLY OVER THE COMPETITION.
THE FIRST TWO COLORWAYS OF THE FLY WADE 2 WILL BE AVAILABLE IN THE U.S. ON WEDNESDAY, DECEMBER 7, 2011 FOR A SUGGESTED RETAIL PRICE OF $140. ADDITIONALLY, A WHITE/VARSITY RED-BLACK COLORWAY WILL RELEASE IN JANUARY 2012, WITH THE FINAL COLORWAY, BLACK/WHITE RELEASING IN MARCH 2012.
-MOLDED, ORTHOLITE® SOCK LINER HELPS CONTAIN THE HEEL FOR A BETTER FIT WHILE PROVIDING EXCEPTIONAL STEP-IN FEEL AND LONG-LASTING CUSHIONING.
￼-￼CUSHIONED COLLAR FEATURES ANANATOMICALLY SHAPED INTERNAL HEEL PAD THAT PROVIDES COMFORT AND HELPS REDUCE SLIPPAGE FOR A LOCK-DOWN FIT IN THE HEEL.
-DWADE LOGO ON THE TONGUE FOR A SIGNATURE DESIGN DETAIL.
-EXPOSED MESH AND PERFORATIONS PROVIDE EXCELLENT VENTILATION AND HELP KEEP THE SHOE LIGHTWEIGHT.
-HYPERFUSE CONSTRUCTION ON THE UPPER IS A COMPOSITE OF FOUR DIFFERENT LAYERS OF LIGHTWEIGHT MESH AND SYNTHETIC MATERIALS THAT ARE FUSED TOGETHER USING
A PRESSING PROCESS TO CREATE A NEARLY SEAMLESS, ONE- PIECE UPPER THAT IS SUPPORTIVE, LIGHTWEIGHT, BREATHABLE, AND DURABLE.
￼￼￼￼￼￼￼￼￼-PHYLON CARRIER IN THE HEEL COMPLIMENTS THE LUNARLON MIDSOLE TO PROVIDE ADDITIONAL IMPACT CUSHIONING AND SUPPORT.
￼￼￼-BASKETBALL SPECIFIC, FULL-LENGTH EDGE-TO-EDGE LUNARLON MIDSOLE PROVIDES LIGHTWEIGHT, ULTRA-PLUSH CUSHIONING, RESPONSIVENESS, AND SUPPORT.
-￼3/4-LENGTH TPU SHANK EXTENDS PARTIALLY ACROSS THE HEEL AND FOREFOOT
-FLEX GROOVES ENHANCE LIGHTWEIGHT SUPPORT AND FLEXIBILITY AND ALLOW TORSIONAL RIGIDITY FOR THE FOOT TO MOVE IN A HARD CUTS ON THE COURT. NATURAL MOTION.