Earlier this week Jordan Brand held their Flight Forum on the Nike World Headquarter Campus in Beaverton, Oregon. The Flight Forum was a full day event that was designed to unveil and immerse attendees in Jordan Brand’s upcoming signature footwear for Chris Paul, Carmelo Anthony, and Dwyane Wade. Under the banner “Fly Around. Fly Through. Fly Over”, Jordan Brand gave attendees direct access to the footwear and the designers behind each of their upcoming flagship pieces.
The Carmelo Anthony, or the “Fly Through”, portion of the Jordan Brand Flight Forum was hosted by Jordan Brand’s Justin Taylor, designer of the Jordan Melo M8. Justin broke down all of the technical details and subtle nuances of the Jordan Melo M8 including the Visible Zoom Air Unit that serves as functional outrigger, the zoned Flywire upper that was designed specifically for Melo’s narrow feet, the higher padded cut designed for ankle protection, and how the patent wrap along the bottom of the upper was inspired by Melo’s game including his drop-step, face-up, first step, and explosion toward the hoop.
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Jordan Melo M8
SOME PLAYERS RELY ON SPEED, SOME PLAYERS RELY ON POWER, AND THEN THERE ARE THOSE WHO EXPLODE PAST THE COMPETITION WITH BOTH. CARMELO ANTHONY IS ONE OF THE MOST VERSATILE PLAYERS
IN THE GAME, COMBINING QUICK MOVEMENTS WITH OVERWHELMING POWER. HIS DYNAMIC PLAY REQUIRES A SHOE AS DYNAMIC AND EXPLOSIVE AS HE IS. THE MELO M8 WAS ENGINEERED TO ELEVATE HIS GAME WITH MORE JAW-DROPPING SPEED AND MORE HIGHLIGHT-REEL WORTHY POWER. WHETHER BURSTING DOWN THE BASELINE OR EXPLODING TO THE NET, THE MELO M8 COMBINES THE BEST OF LIGHTWEIGHT TECHNOLOGY AND UNPARALLELED SUPPORT TO HELP MELO EXPLODE THROUGH THE COMPETITION LIKE NEVER BEFORE. A MIXTURE OF NIKE ZOOM AND MAX AIR PROVIDE A LETHAL COMBINATION OF RESPONSIVENESS AND CUSHION- ING, ALLOWING MORE EXPLOSIVE POWER. INSIDE THE PAINT THE MELO M8 IS CUSTOM ENGINEERED FOR MELO’S GAME, AND READY FOR ANYONE LOOKING TO BALL IN A SHOE THAT’S EXPLOSIVE ON THE WING AND HAVOC IN THE PAINT.
THE FIRST THREE COLORWAYS OF THE MELO M8 WILL BE AVAILABLE IN THE U.S. ON WEDNESDAY, OCTOBER 12, 2011 FOR A SUGGESTED RETAIL PRICE OF $135. ADDITIONALLY, A COOL GREY/WHITE-ORANGE FLASH COLOR- WAY WILL RELEASE IN NOVEMBER, WITH THE FINAL COLORWAY, BLACK/METALLIC SILVER-DARK CHARCOAL RELEASING IN DECEMBER.
￼￼-INTERNAL HEEL COUNTER PROVIDES LATERAL STABILITY FOR MULTIDIRECTIONAL MOVEMENT.
-CUSHIONED HEEL NOTCH FOR COMFORT AND A GREAT FIT.
-TPU OVERLAYS ENCASE THE FLYWIRE TECHNOLOGY FOR LIGHTWEIGHT DURABILITY AND SUPPORT.
-NEXT GENERATION FLYWIRE TECHNOLOGY ON THE QUARTER PANEL PROVIDES LIGHTWEIGHT SUPPORT AND COMFORT.
-PARTIAL INNERSLEEVE PROVIDES A SNUG, COMFORTABLE FIT AROUND THE FOOT.
￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼-MAX AIR UNIT IN THE HEEL FOR MAXIMUM IMPACT PROTECTION.
-￼￼￼FULL-LENGTH TPU CAGE CRADLES THE FOOT FOR ENHANCED LATERAL STABILITY AND SUPPORT.
-EXPOSED, CAGED NIKE ZOOM UNIT IN THE FOREFOOT FOR LIGHTWEIGHT, RESPONSIVE CUSHIONING WITH A LOW-
￼TO-THE-GROUND FIT AND FEEL.
-FULL-LENGTH, INJECTED PHYLON MIDSOLE OFFERS THE ULTIMATE IN LIGHTWEIGHT CUSHIONING AND COMFORT.
-FOREFOOT VERTICAL FLEX GROOVES PROVIDES LATERAL ARTICULATION FOR MULTIDIRECTIONAL MOVEMENT.