Jordan Brand and Levi’s have officially announced a collaborative partnership aimed at uniting “classic style with urban design flair, delivering freshly-interpreted takes on iconic flagship product from both leaders’. Through this collaboration, Jordan Brand and Levi’s are set to release the Jordan/Levi’s co-branded “23/501″ Collection in March of 2008.
The “23/501″ collection will feature a pair of Air Jordan Retro 1s, co-branded Levi’s 501 jeans, and a signature T-Shirt featuring the graphic artwork from both brands. All three of these pieces will be sold together as a set and will com packaged in an “innovative, co-branded package, specially designed for this occasion”. The “23/501″ jeans will feature “premium, selvage denim will be lined with the signature Jordan Brand elephant print and include a sneaker protector at the cuff, reducing the transfer of indigo dye to the shoe. The 501® Jean will feature a gold metallic zipper fly and the Jordan Brand signature Jumpman logo embroidered on the pockets along with the Jordan Brand name on the rear leather-measurement waistband patch”
The Air Jordan Retro 1s will be “one-of-a-kind and will be made from Levi’s® Original 501® denim, printed with the traditional Jordan Brand elephant graphic design.”
The Jordan Brand x Levi’s “23/501″ Collection is set to release on March 1, 2008 at select specialty retailers, Levi® Stores and Niketown locations.
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