Review Category : KATC Features

KATC Video Feature: Tiffany Beers and Mark Smith Break Down the Air Jordan XX9

As part of Jordan Brand’s grand unveiling of the Air Jordan XX9 today, XX9 co-designers Tiffany Beers and Mark Smith took attendees of the event through an in depth look at the design process that eventually lead to the creation of the new signature sneaker. In this video, Beers and Smith break down the entire process behind the XX9 from the very early days through the end product.

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KATC Video Feature: Leo Chang Breaks Down the Nike Basketball Elite Collection 2.0

The Nike Basketball Elite Collection 2.0 officially makes its debut this Saturday, 4/20, with a trio of super premium performance elevated pieces for LeBron James, Kevin Durant, and Kobe Bryant in the form of the Nike LeBron X PS Elite, the Nike KD V PS Elite, and the Nike Kobe 8 PS Elite. In this video feature, Nike design director Leo Chang breaks down the entire Nike Basketball Elite Collection which includes breaking down each piece of the collection from an aesthetic and technological standpoint as well explaining the entire story behind the “Superhero” concept. Check out the full video below.

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KATC Video Feature: Robbie Fuller Breaks Down the adidas Crazyquick

adidas officially unveiled their newest performance Basketball sneaker, the adidas Crazyquick, yesterday in New York City. The adidas Crazyquick represents a new direction for the adidas Hoops line. While the sneaker is clearly inspired by many of adidas’ recent releases, including the adidas Crazy Light, the sneaker places a heavier emphasis on “quickness” while maintaining its light weight. The adidas Crazyquick combines some of the learning from the Crazy Light while adding all new performance features that include adidas TechFit on the upper and a fully decoupled and articulated outsole. In this video feature, adidas’ Robbie Fuller breaks down the adidas Crazyquick from both a technological and aesthetic perspective. Check the video out below.

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adidas Innovation Day and BOOST Unveil Event Recap

adidas officially unveiled their new BOOST technology in NYC today in front of a packed house of global media as part of their Innovation Day event. The adidas BOOST technology, which we will cover more extensively in another post, is adidas’ new foam compound that is designed to outperform EVA foam, the most widely used foam compound across sneakers. BOOST was designed to provide better bounce and a more positive energy return to the wearer. The BOOST unveil and massive presentation, brought out Erich Stamminger, adidas Group President of Brands, Eric Liedtke, adidas Head of Sport Performance, and James Carnes, adidas Creative Director for Sport Performance as well as running legends Yohan Blake and Haile Gebrselassie. Check out the shots below from the event which feature a look at the event space, the presentation, Blake and Gebrselassie, and the adidas Energy Boost running sneaker.

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KATC Video Feature: Josh Heard Breaks Down the Air Jordan XX8

The Air Jordan XX8 took the sneaker world by storm yesterday after Jordan Brand officially unveiled the sneaker at a private event in New York City. A swift deviation from Air Jordan of the past when it comes to aesthetics, the Air Jordan XX8 does hold true to Jordan Brand’s core ethos of creating the best performance Basketball sneakers in the world. While at yesterday’s event, we caught up with Jordan Brand’s Josh Heard, co-designer of the Air Jordan XX8, to break down the deep technology behind the Air Jordan XX8. Check out the video below and remember to watch it in HD.

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