adidas officially unveiled their new BOOST technology in NYC today in front of a packed house of global media as part of their Innovation Day event. The adidas BOOST technology, which we will cover more extensively in another post, is adidas’ new foam compound that is designed to outperform EVA foam, the most widely used foam compound across sneakers. BOOST was designed to provide better bounce and a more positive energy return to the wearer. The BOOST unveil and massive presentation, brought out Erich Stamminger, adidas Group President of Brands, Eric Liedtke, adidas Head of Sport Performance,
and James Carnes, adidas Creative Director for Sport Performance as well as running legends Yohan Blake and Haile Gebrselassie. Check out the shots below from the event which feature a look at the event space, the presentation, Blake and Gebrselassie, and the adidas Energy Boost running sneaker.