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Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Nike and Jordan Brand have officially unveiled their “Year of the Dragon” Pack which features the “Year of the Dragon” Nike Air Force 1, Nike Zoom Kobe VII, Nike Zoom KD IV, and the Air Jordan 2012. Each of the sneakers in the pack are inspired by the Chinese zodiac and “were reworked to capture their association with the mythical creature. The collection of shoes represent the pinnacle of performance footwear, celebrating the past and present, with elite franchise styles. Nike designers aligned Chinese culture to cosmopolitan aesthetics and added a touch of novelty to the nobility and greatness of the dragon. The number of four echoes a Chinese idiom that dragons rise out of FOUR seas, conveying best wishes for the Chinese new year”. The “Year of the Dragon” Air Jordan 2012 is an intricately detailed piece that features several nods back to the Year of the Dragon. Continue reading for the design background and official detailed images.

 


Chinese believe that dragon is a holy being, way above the mundane world. In the arena of basketball, Michael Jordan may be the only equivalent to that transcendence. As the largest single-digit number, 9 is appreciated as a sign of utmost power and achievements. Only emperors can wear robes with 9 dragons. A 9-dragon wall was exclusive for the royal family. 9 is also the lucky number for Michael Jordan. In his 9th season between 1992 and 93, Michael set personal and association record. Inspired by this mystical connection, the Jordan Brand design team, retouched AIR JORDAN 2012 for the new collection. The theme color of blue, in contrast with the yellow inner lining, underpins the message of supremacy, accentuated by the dragon pattern around JORDAN Logo on the tongue. The effect reaches its apex in the limited edition packaging, where red background is decorated with golden dragon and JORDAN Logo, bursting with Chinese features. Two cushions and three midsoles are available, offering functional and aesthetic benefits.

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

Air Jordan 2012 Year of the Dragon - Jordan Brand Officially Unveils the Year of the Dragon Air Jordan 2012

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