Air Jordan 2010 | Detailed Look
Nov 12, 2009 | Comments 60
Continuing my coverage of the Air Jordan 2010, we take a very detailed look at the Silver Anniversary 25th Air Jordan signature sneaker. The Air Jordan 2010 is a product of a three-headed collaborative process between Tinker Hatfield, Mark Smith, and the man himself, Michael Jordan. The design process started out with a conversation betweem Tinker and MJ. In this conversation, Michael told Tinker that he used to look through his opponent while showing his opponent only portions of his game at strategic points. He asked Tinker if the Air Jordan 2010 could somehow show this portion of his game, from this, the "Transparency" was born.
The "Transparency" piece of the Air Jordan 2010 is the most noticeable design component of the Air Jordan 2010. The piece itself is a TPU window that serves also as a functional piece that helps to shed weight, while also helping to wrap closer to the foot when the sneaker is laced. According to Tinker, the Air Jordan 2010 weighs in at around 15oz.
The other main technological advancement is the vamp (toebox). The vamp is an actual overlay on top of the toebox. The overlay allows for the foot to flex underneath it. The mechanism allows for maximum supportive flexibility.
The Air Jordan 2010 also feature full length Nike Zoom Air and a double stacked Zoom Air in the heel unit.
From an aesthetics/materials standpoint, behind the transparent window, the Air Jordan 2010 features a mix of perforated White leather, Black textured leather, and Black nubuck. Also, the way the footbed wraps around the foot, a hint of Carolina Blue will always be shown through the medial side of the transparent TPU window. The tongue is sloped to wrap around the foot better on the medial side and the tongues feature an embroidered "23" and an Jumpman. The midsole is layered in White and Red and the sneaker sits on a Black outsole.
The Air Jordan 2010 is set to release on February 13 at a retail of $170.
Click [HERE] for a detailed look at the Air Jordan 2010.
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Filed Under: Featured • Sneaker News
MaZe is the founder of KixandtheCity.com. He has been rocking fresh sneakers since his teenage years in the early 90's. Now, his collection tallies somewhere near 500 pairs and includes everything from GRs, to QSs, to TZs, to 1 of 1s, to PEs, to Friends and Familys, and anything, and everything in between. His favorite sneaker of all time is the Air Jordan VIII. Beyond loving the physical sneaker, MaZe loves the culture behind it. When MaZe is not in front of the PC working on KATC, he's probably copping kix and making moves.
You can follow MaZe on Twitter at @MaZe1eR
Nicely done guys. I hate to say it but they seem to be getting worse. Did they really think the window will appeal style wise? I think its defenitely a step backwards. I cant see myself paying 170 for those.
MJ wouldn't wear this ****! JB has clearly run out of ideas and I am done with new AJs. I'm sticking to RETROS.
Thnx JB, it was a great ride.
In my honest opinion....these are straight TRASH. I wouldnt rock these even if I got these for free.
Looking better each time I see them.
I wish they had the Jordan symbol on the tongue instead of the 23. These are ok, they might grow on me in like an all black with red colorway.
SMH...JORDAN BRAND IS FINALLY OVER(SAD)
Is it just me or does the shoes look like it should be sold at Payless and KMart. Nothing against does stores , but for $170 Really?? The shoe looks like it belongs in a bargain bin for $19.99. Sorry JB but a definitely pass on this.
PS.
I threw up a little bit in my mouth when i saw these.
I like them simply because everyone else hates them. I have 2 questions though. Where is the Jumpman logo? Will that TPU window turn yellow over time? Probably!
You know what this reminds me of? I was in a Nike Outlet a few weeks ago and they have Jordan 2009 for $79.99. I think I can see the shoes above next year around the same time.
The interpretation of the transparency concept is a little on the nose. A clear window on the sides of the upper...and that's it. Really?! No further design development beyond that? The flagship of the Air Jordan line deserves more than this.
These shoes pretty much suck. Sorry JB but these look like a regular release,not the 25th shoe in the Jordan line.
As a long time Jordan collector, going on 13 + years now, I am extremely dissapointed yet again. Not to be a hater or be negative but the quality (leather)looks awful. The shoe looks terrible. JB for 170.00 please give us the quality materials u gave us back when. Jordan doesn't need the money so give us what we want. I think its costing u more money to make these terrible models with garbage materials where if u just give us what we want with the quality materials u given us before I think more sneakerheads and future sneakerheads will purchase Jordans. I cant beleive how many Jordans are on SALE now. Jordans were never on sale when I was in High School. So DISSAPOINTED in JB!! You will see these in a NIKE outlet! Let me create the shoes!
haha ur right on John 23. Hole in one anyone haha. Good way to sell ur socks JB!
I see the sole looks cheapie. cutting back on cost but raising the price on the shoe. what an idiot jb
IDK about these. They dont look THAT bad, compared to the 2009 joints. With that being said, I stopped buying Jordans in 07 and the highest numbered Jordan I copped was the XX's. Whats up with the laundromat washer and dryer windows on the side??? Gotta see em in person.
That's funny! "laundromat washer and dryer windows on the side??? "
And is it just me or is there not a single JUMPMAN on the entire shoe??? SMH @ no Jordan symbol on a pair of Jordans!
It's just you,..the Jumpman is on one tongue, and the 23 is on the other, like the XX3.
Jordan Brand Air Jordan 1985-2010. R.I.P
Well in my opinion these are not for casual wer at all unless you live in some rural subarbian town with a population of 20 and have no concept of fashion.
In terms of playing ball in these. If anyone wants to play ball in trash for $170, you can cop the Starbury's $20 for far less. In this recession, saving $150 goes a long way.
With ALL respect to Tinker Hatfield, I initially thought this shoe
was designed by Jason Mayden or Dwayne Edwards. I'm
disappointed in overall look of shoe but will still cop eventually.
Straight Outlet material jsut like the last one
forget Dwayne Edwards, these look like they were designed by Dwayne Wade
You num nuts. How do u know its trash without wearing them on the court.
If it performs on the court I'm buying. As for style I dun care as long as I am blowing by your sorry asses.
I DONT GIVE A **** WAT NONE OF U HATAZ THINK I AM SO COPPING
yuck jordan 2009s were sick. but this **** is str8 UGLY
I think they are straight. It's a good look. I'm glad there's a lot of dislike for them. That means everybody and their mother won't have them. However, I don't really care anyway.
I think every1 is missn the design concept of wut Jordan is doin. Jordan doesn't play ball anymore he rides bikes!! Look at the shoe. It's clearly a rider design. Look at the Jordan XX and look at this. See the similarities?? I think Jordan is clearly in competition with Lebron over the #23 right now that's why he excluded the Jumpman symbol. But this is clearly a motorcycle designed shoe. Personally to me, its looks betta than the 2009! And also if they was gonna go wit the transparent theme, THEY SHOULD'VE MADE THE WHOLE SHOE TRANSPARENT!!!
Oh yea, we don't need to see the Carolina Blue on the bottom of the insole!! Kinda tacky!!!
Removing the Jumpman from the middle of the shoe and replacing it with a transparent piece makes it look more presentable!
I have seen the all white version of this shoe on jumpman23.com at 360 rotaion, and this shoe looks clean will cop if they come out in that color way. It said something about celebrating 25 aneversery.
g
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If they make a cw with a tonal, less noticable side circle panel it'll look decent.
BooDookie=Boo and Dookie put 2gether!
Too funny!
Liking them. I've seen a bunch of pics today and they have grown on me. Quality material and no boring jumpman logo. Though this colorway may be the least desirable. Lots of possiblities with color-blocking. Looking forward to a close up view in Feb. Welcome back Tinker and Mark. Hopefully, the designer for the 2009 is no longer with JB.
aside from them looking like garbage, good luck trying to look cool on the court or off with two big yellow windows on your kix because i guarantee once the sun/wind/humidity hits that plastic, thats exactly whats gonna happen. dont believe me, ask somebody who's owned a pair of 5's how long it took for the grates to go from crispy white to piss yellow, and they weren't even see-through like these are so its only gonna be worse...
i might have to cop me a pair!!!
Well so we know that for the most part, this won't be our favorite Jordan... But now it's time to look forward to DWade's sig. If they fail him, then JB is dead. There is still hope, maybe not for the Air Jordan series, but for Dwade. JB can't be worse than converse can they???
Whatever happened to JB
I think this is the DWade signature. I might be wrong, but I thought he was brought in to wear the Jordan flagship shoe (which this is).
All you heaters...if MJ still playing wearing this shoes all of you would not be talking BS...about them...Im cooping on both colorway....
Every great artist, designer or athlete has their prime. That period when a person's ability, passion and creativity come together and it shows in the work. No disrespect to the greats but it looks like hatfield, smith an mj have all seen better days. If Im gonna watch a tape of mj it would be when he was runnin **** in Chicago, I don't wanna see dude play golf or do whatever he be doing now. Same way, if I'm about to cop some jordans I want a design that rflecs those glory days. Not some bs he came up with between bike rides. I'd rather support lebron who's doing it big right now. Nothing wrong wit tinker, mark n Michael but It looks like they past their prime.
I think they are straight. Will probably buy. Just like I bought the 2009's. Judging from the comments many will sleep on these like the 2k9's. But it is what it is. You gotta do you.
The all white ones look clean as hell, but these......I love the actual shoe but that damn window fukks it up bad!!
I just can't believe how many haters there are. I LOVE these. I love the window. I especially love the shape of the sole. I love the colours and blocking. I love the asymmetrical heel. The silhouette is amazing. This may be the first Jordan I'll buy at release that isn't a retro since the 12s (coming from a non-basketball player, just a fan)
I like the design. It look unique. Alot of small detail to this.
I actually like the overall design and shape of the shoe. I also like the fact that they went with tumbled leather on the toe and heel as oppose to nubuck or patent. I actually don't think the materials look cheap in my opinion. Also for those that are saying the shoe lacks a jumpman, the jumpman symbol is on the tounge of the right shoe (ala the XX3's). With all the positives said, the deal breaker for me is though is that big gaping hole on the side. If they really wanted to implement the whole clear window concept it could have been executed in a much more subtle and aesthetically pleasing way. At least we still have Space Jam's and VI's to look forward to.
they look like a converse design no thanks, KEEP THA RETRO"S COMING
MaZe wrote: "The piece itself is a TPU window that serves also as a functional piece that helps to shed weight, while also helping to wrap closer to the foot when the sneaker is laced."
Why are you parroting Nike's marketing department? I mean, ask yourself if a piece of plastic is really likely to be any lighter than the fabric it replaces. And when was the last time you felt a piece of plastic that felt like it would "wrap closer to the foot"? Come on guys, just because we're sneakerheads doesn't mean we have to be airheads.
i feel you, all these shoe sites are bowing down to JB knowing damn well they don't like this shoe anymore than we do, but because they have to play nice with their sponsors, we'll never hear anything other than the company line...no shots to Maze, just callin it how i see it...
O-MY-FREAKING-GOD-WHAT-IS-THIS
IS-THIS-CONSIDER-A-SHOE???
WHO-DISEND-THIS-CAUSE-THEY-BEEN-RIDING-THAT-WHITE-PONY-LEATHLY-HAREBILE-SHOES-MOST-TERRIBALE-I-SEEN-WORSE-THEN-FUSION-8-WORSE-THEN-17-
these better perform like a rocketship
The toe box and the "transparency" just **** this shoe up that being said, some different colorways could be slightly decent.
make a damn transparent jumpman logo. a circle? cmon man
Those big honking windows kill this shoe. If the window was smaller (and could still be somewhat clear with a Jumpan underneath) and had a jumpman on the side, this shoe would be freaking awesome. As it is, the shoe is a must pass. Too bad, too, since there was a good thing going on.
Jordan Brand is known for their "Outside of the Box" thinking, but these shoes are for Tony Starks aka Iron Man. The removal of the pothole makes this shoe uninspired; Adding the pothole makes most sneakerheads cringe. If they wanted to shed weight then a variation of the flywire should have been interwoven into the shoe. *sigh.
I like these just as much as I like my D**k on fire. Hey MJ and JB, stick to what you do best; ruining former #1 draft picks' careers, GM'ing like you've never ever heard of the sport of basketball and designing shoes that even blind people would never wear. You're a sellout.
Man I needed that laugh today! That draft pick comment was hilarious! Be easy. God bless.
What's hilarious is that Oregon is way too close to that B.C bud... layoff the stuff or layoff some designers. Weed: we'll know that it'll make you produce some stupid s**t from time to time.
I think they would look okay on people with small feet. If you wear anything above a 9 they may look a little odd.