adidas and Electronic Arts have linked up for a collaborative collection to coincide with the release of EA’s new Need for Speed: The Run video game. The collection features several pieces of apparel as well as the EA Need for Speed: The Run x adidas Top X. The Need for Speed Top X features a Black patent and Silver leather upper with NFS detailing throughout sitting on a White upper.
To celebrate the collaboration, adidas and EA are linking up to host three events around the country including Chicago, San Francisco, and New York.
Continue reading for the release and event details.
“adidas Originals and Electronic Arts Inc. teamed up for a one-of-a-kind lifestyle and gaming partnership for the Need for Speed™ The Run. The new game will feature not only adidas Original’s iconic Superstar sneaker but also limited edition Need for Speed™ The Run apparel. The exclusive apparel will only be available at adidas Originals stores in the United States.
To celebrate the partnership, promotions will be held in three of the game’s most iconic locations: Chicago, San Francisco and New York where consumers will get exclusive access to the limited edition Need for Speed™ The Run adidas Originals product and video game.
The promotional events kick off in Chicago on Wednesday, October 12th. Leading up to the launch event the Originals store will release 50 pairs of limited edition Top X sneakers on Monday, October 10th. The first 10 to purchase a pair will receive a ticket to the exclusive event, headlined by DJ Neill Armstrong and Kids These Days.
The following event will be held on October 27th at the adidas store in San Francisco. Limited edition X-Top’s will go on sale Saturday, October 22nd and the first 20 to purchase a pair will gain access to the San Francisco event – headlined by DJ Mick Boogie.
It all culminates in New York on November 15th to celebrate the game’s official launch.”