Lori Lobenstine and her sneaker community for women, [Female Sneaker Fiend], have become the voice for females within sneaker culture. Appropriately, for this installment of “A Penny”, KATC asks Lori:
“As major brands have finally recognized the power, importance, and influence of the sneaker connoisseur, what are your thoughts on their efforts, or lack there of, in recognizing the same in female sneaker connoisseurs? Do you think that brands are presently doing enough/bringing the right products to market to deserve the female dollar? What do you feel brands should be doing in order to properly satisfy the Female Sneaker Fiend?”
Continue reading for Lori’s reply
A Piece of Lori’s Collection
Talk to any hard core female sneaker fiend, and youâ€™ll be lucky if she has even two pairs of womenâ€™s sneaks. Iâ€™m serious. Well, think about the most sought after kicks: the artist collabos, the clerk packs, the Tier 0â€™s in generalâ€¦virtually all of the top stuff is targeted at men. Now, us female sneaker heads are pretty immune to this; if itâ€™s hot, we donâ€™t care who itâ€™s â€œforâ€. The problem is not that itâ€™s called â€œmenâ€™sâ€, but that it often starts at a menâ€™s 7 or 8. So many of the most serious collectors Iâ€™ve met from [femalesneakerfiend.com] are left outâ€¦even when theyâ€™re willing to hunt the globe or drop their rent for the latest heat. Imagine having a size 4 foot and trying to wear 8s! So theyâ€™re stuck searching for whatever comes out in â€œyouthâ€ sizes, and you know those [new polka-dots] are NOT going to be coming out for the shorties!
That said, what do I think sneaker companies should do? Well, thereâ€™s a couple possibilities here. For one, companies can start creating sick womenâ€™s kicks that are worthy of the real female sneakerheads, and this is beginning to happen to some degree (Nikeâ€™s Minmi Court Force collaboration is a good example here.) Â I think this sends an important message of respect and awareness that we females are out here doing our own thingâ€¦seriously. Â My vision is to create a sneaker company that makes womenâ€™s sneaks that are so hot, all the serious male collectors know their size in womenâ€™s!
On the other hand, the route that I actually like better is for sneaker companies to just make the hottest of the hot available to all of us. Why gender it? Most kicks are so crazy right now, itâ€™s not like folks are sticking to blue for boys. Why stick to pink for girls? Just bring us your best shot, and make it in smaller sizes too. Maybe the guys are just scared to have more competition for their kicksâ€¦you just might see some girls busting heads to get to the front of that line!
*Readers are encouraged to share their thoughts by leaving a comment*