This Saturday, ALIFE released their First Round Collaboration with Puma. In true ALIFE fashion, in addition to the 500 pairs released worldwide, the brand also took care of their close friends and family with their own ALIFE x Puma First Round. Different from the Nubuck/Patent upper utilized on the publicly released ALIFE x Puma First Rounds, the “Friends and Family” White ALIFE x Puma First Round features an almost completely 3M reflective upper, including the Puma Stripe, Tongue, etc. In direct light, the application of the 3M brings the “ALIFE” monogram to forefront of the sneaker. In addition to the 3M upper, the “Friends and Family” White ALIFE x Puma First Rounds feature the embroidered “ALIFESTYLE LIKE NO OTHER” inscription on the inner ankle collar, pictured above. Only 48 pairs of the “Friends and Family” White ALIFE x Puma First Rounds were created and none of the pairs were directly purchasable as the kix were given directly to ALIFE Friends and Family.
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