The Nike Hyperdunk is positioned as the ultimate basketball sneaker, for the ultimate Basketball player. According to his fans, his peers, and the NBA (as evidenced through winning this years' MVP award), that ultimate Basketball player, is Kobe Bryant. Not only is Kobe demanding of himself and his teammates, he is demanding of his footwear as well. Kobe demands that his footwear satisfy the same highest standards of performance that he himself strives to satisfy in his own game.
 
In this video feature, Kobe Bryant, along with Nike CEO Mark Parker, speak about Kobe's quest for Olympic Gold, his involvement in the creation of the Nike Hyperdunk, his feelings on the Hyperdunk and much more. In addition to Kobe and Mark Parker's conversation, Kobe opens the floor up to a question and answer session as well.
 
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